Products & Services MRC's broad and deep product and services offerings are unique in our sector. MRC offers a unique array of products and services. Below, find brief summaries of each of our products and services with links to additional information. Category Management To develop successful category management strategies for retailers and manufacturers, better understanding of consumer shopping behavior is a critical element. MRC's monitoring of the in-store behavior of customers most accurately represents how consumers interact with the retail environment and arrive at their purchase decisions which will provide you with account-specific or general insights about a trade channel. » More Purchase Observation StudiesT Meyers Research Center's (MRC) Purchase Observation Studies� analyze the most critical point in the marketing cycle -- the moment of purchase when consumers best recall why they make choices. » More Customized Sales Research Meyers Research Center (MRC) designs and implements the retail sales research that will provide you with reliable sales information, as well as the analysis and reporting to turn research results into business results. » More Integrated Research MRC's integrated research design combines in-store sales and in-store consumer shopping behavior data into a powerful analytical tool. Understand not only how much is selling, but also behavioral insights: who is purchasing these goods and why. » More Customized Distribution Audits MRC Store Audits utilize our international network of highly trained research professionals to investigate issues such as distribution, pricing and retailer compliance to point-of-sale executions. » More TradeSmart SurveysT Meyers Research Center's (MRC) TradeSmart Surveys� let you study trade or retail decision makers as a regular part of your market research process to gain an advantage in all your product and marketing efforts. Interviewing can be conducted at chain headquarters or store level. » More Mystery Shopping Programs Mystery Shopping Programs provide you with a real-life measurement of the level of service provided to your customers at retail. Our highly trained mystery shoppers report on the quality of service provided by store level personnel, arming you with valuable information. » More Source of Business LocatorT Source of Business Locator� allows brand marketers to locate and interview recent users of low incidence products and promotions in a timely and cost efficient manner. » More Virtual Shopping In virtual shopping simulations, three-dimensional computer graphics are used to recreate the appearance of a supermarket, c-store, fast food restaurant or other retail environment. Shoppers can be sent into these virtual emporiums and, through automated tracking systems, researchers can observe how they shop and what they purchase. Virtual Shopping research is excellent for in-store programs that retailers may not be willing to test, as well as for issues where competitive intelligence needs to be eliminated. » More Internet Surveys to Answer Retail Issues There are times when the most expedient way to explore a consumer insight or retail issue is via the Internet. Meyers Research Center (MRC) and its partners offer Internet surveys and online access to qualified consumers when the situation requires it. » More POSERT - Point-of-Sale Effectiveness Rating Meyers Research Center's (MRC) POSER� is an affordable, standardized method of understanding the effectiveness of your point-of-sale displays and merchandising. » More Shopper Traffic Studies MRC's Shopper Traffic Studies utilize our international network of trained auditors to look at new retail formats, new stocking locations/conditions and display effectiveness. Shopper Traffic Studies can also be integrated with actual in-store interviews to help explain the decisions behind these observed actions. MRC has extensive experience conducting "shadow-shops" and shop-a-longs (with recruited respondents). » More