Market Research Products: Applications MRC's market research products can be used to gain the insight you need about your category or markets. Below, find brief summaries of the applications of our market research products with links to additional information. Category Management To develop successful category management strategies for retailers and manufacturers, better understanding of consumer shopping behavior is a critical element. MRC's monitoring of the in-store behavior of customers most accurately represents how consumers interact with the retail environment and arrive at their purchase decisions which will provide you with account-specific or general insights about a trade channel. » More Point-of-Sale Research: Why It Works In-store research is conducted unobtrusively at the point-of-sale with real consumers in an actual retail location - it's not a lab, it's not a telephone call and it's not a focus group. It is a real-life market - the real-life market. There's no More accurate way to measure than at the point-of-sale. » More Consumer Decision Trees As an important tool for strategic reasoning, consumer decision trees can detail the structure of a category in terms of consumer perception and need fulfillment. » More Shelf Plan-o-Gram and Shopability Issues Meyers Research Center (MRC) can provide a sales and/or survey perspective on these important retail issues. Test the current shelf merchandising or set-up a matched panel design (control versus test) and be able to provide the trade with proven and well-tested programs. » More Test New Packaging, Products or Promotions Testing ensures that the new product or concept is positioned for optimal success in a competitive world and can potentially save a manufacturer from placing millions of dollars into inappropriate strategies. MRC can work with you to test products either prior to launch (concepts or actual prototypes) or at their earliest stage of introduction. » More Evaluate New Products Quickly MRC can interview shoppers at point-of-sale (utilizing our Purchase Observation Studies methodology) on a wide variety of package claims, attributes and imagery issues. Packaging likes, dislikes and other targeted issues are addressed with category shoppers. By interviewing consumers at the point-of-sale during the earliest point of a product introduction, there are no incidence problems (that are associated with other research methodologies when testing new products.) » More Evaluate Account-Specific Merchandising Strategies By integrating consumer in-store interviews and sales data, you can assess if shoppers are pleased with these new strategies or if retailers are just creating clutter and confusion. Testing can be conducted prior to a full roll-out or at its earliest stages. » More Understand Source of Business/Your Customer Franchise Through consumer in-store interviewing, Meyers Research Center (MRC) can provide the perspectives necessary to see if your special offer is bringing new customers into your franchise, has suggested incremental purchase occasions to old customers, or has merely resulted in pantry loading behavior. » More Evaluate Retail Concepts in a Real-Life Environment Rather than conduct interviews in a mall facility, online or on the phone, MRC can evaluate retail concepts in a real-life environment at the point-of-sale (with the category as a backdrop to the interview). » More Consumer Close-Up Syndicated Studies Meyers Research Centers "Close-Up" Syndicated studies have established a standard in basic retail fundamentals critical to successful category management initiatives. » More