Jan 25, 2012
news The Dollar Store channel continues to grow and evolve. Even in a down economy, the larger Dollar Store chains continue to grow revenue, post profits and open new stores expanding their customer base. Many Dollar Store chains have modified their product selection to include more national brands (and for the larger chains, their own store brands) and a larger variety of food and beverage products. The larger chains are also now taking advantage of e-commerce capabilities on their websites to grow sales.
The combination of an expansion of products offered, more convenient locations, a manageable size and low prices, have positioned Dollar Stores as a threat to other types of retailers (e.g., c-stores, drug stores, mass merchandisers, warehouse clubs) to obtain
Jan 12, 2012
news How do retailers stand out in the crowded competitive marketplace?
New merchandising strategies such as aisle architecture, store-within-a-store formats and interactive displays are being created to enhance the overall image of chains.
Consumer in-store interviews can quantitatively assess if shoppers are pleased with these new strategies or if retailers are just creating more clutter or confusion.
Meyers Research Center provides its retailer clients with a full range of market research services. The information developed enables our retailer clients to devise practical and profitable marketing strategies that lead to effective retail and consumer programs in both the domestic and international markets.
Check out our Retailer Research Services which can be found on the Shopper and Consumer Research page on the MRC website (Retailer Research Services).
Services include: Video Shopping, Integrated Research,
Jan 11, 2012
news Happy New Year!
I think everyone can agree that 2011 was a very challenging year, whether it was getting used to a new job (or new job responsibilities) or determining how to get more done with fewer resources. However, in these constantly evolving and turbulent times there is one constant that always seems to come up and that is the need to “Listen to your Customer”.
Whether you are a research supplier, manufacturer, retailer or really any other type of organization with customers, the key to being a good resource to your clients is to be a good listener. The status quo is just not good enough anymore and since growing and maintaining your business is harder than ever, you cannot be
Nov 28, 2011
news Membership Warehouse Clubs have been winning over customers from other retail channels with value, managed assortments, packaging, timeliness and innovation.
Meyers Research Center's Membership Warehouse Club Close-Up Study has provided sponsors with deep and unique insights to help them position their products and brand within this channel.
This research is based upon an online survey, developed from shop-along observations of member behavior and purchase decision considerations. The survey was completed by 2,914 members of one or more of the major warehouse clubs: BJ's, Costco or Sam's Club. Each respondent was asked to provide information on up to two individual items they purchased for a total number of over 5,000 purchase decisions across a range of categories. In addition, information was collected on
Apr 15, 2011
news Dollar Store Sales Continue to Climb in a Troubled Economy
as Shoppers Switch from other Channels!
Are Your Brands Benefitting From This Opportunity?
An In-Depth Look at Behaviors, Attitudes and Decision-Making Patterns of Dollar Store Shoppers
New York, NY, April, 2011 – Meyers Research Center (MRC), expert providers of shopper research and insights, announces that it will field Wave V of its Dollar Store Shopper Close-Up Study this fall.
This cost-effective research alternative is designed to provide sponsors with actionable shopper insights using Meyers' Purchase Observation Study™ in-store intercept methodology, to identify consumer shopping behavior, attitudes and decision-making patterns in Dollar Stores.
"As a result of the poor economy, there have been major shifts in the purchasing dynamics of shoppers, particularly among the lower
Mar 11, 2011
news Its Members Readily Sample New Products and
Spend Hundreds of Dollars in One Single Visit
Are Your Brands Fully Leveraging This Opportunity?
An In-Depth Look at Attitudes, Behavior and Decision-Making Patterns Among Warehouse Club Members
New York, NY, March, 2011 – Meyers Research Center (MRC) announces that it will field a primary research investigation into Membership Warehouse Club shopping this year. Results will be available in Autumn, 2011. Sponsors who get on board early have the opportunity to influence the research by adding a custom question at no extra cost.
Syndicated is a cost-effective research alternative, designed to collect large amounts of primary information on a shared cost basis. Corporate sponsors with actionable issues to investigate with respect to the Membership Warehouse
