How do retailers stand out in the crowded competitive marketplace?
New merchandising strategies such as aisle architecture, store-within-a-store formats and interactive displays are being created to enhance the overall image of chains.
Consumer in-store interviews can quantitatively assess if shoppers are pleased with these new strategies or if retailers are just creating more clutter or confusion.
Meyers Research Center provides its retailer clients with a full range of market research services. The information developed enables our retailer clients to devise practical and profitable marketing strategies that lead to effective retail and consumer programs in both the domestic and international markets.
Check out our Retailer Research Services which can be found on the Shopper and Consumer Research page on the MRC website (Retailer Research Services).
Services include: Video Shopping, Integrated Research, Purchase Observation Studies, Loyalty Rewards Research, Category Management Research, Store Audits, Retail Distribution Checks, and Merchandising Services
