This product is designed to provide highly-detailed explorations of why and how consumers think and behave. MRC researchers become immersed in the subject’s lives by meeting in their homes (pre-purchase), in the store (during purchase), and after a shopping experience (post purchase). These studies help to reveal fundamental changes in consumer attitudes, elicit emotional perceptions to get to the “moment of truth”, and provides all-pervading insights into how consumers’ thoughts and feelings sway behavior.
Meyer’s new Shopper Immersion Ethnographic Programs utilize our Shop-Along Research methodology to more fully understand the functional and emotional influences that shape shoppers’ attitudes and behaviors throughout the purchase cycle. These immersions start and end at the respondent’s home and includes visits to retail outlets.
Quantitative Insights
Utilizing Meyers’ new Mobile Interviewing methodology, we are able to collect quantitative data about pre-planning/post shopping activities and combine this with actual in-store behaviors — directly from shoppers and without gaining retailer cooperation. We can also collect shopper data from the same individuals as they visit multiple outlets or across multiple purchase occasions.
