- Customized Sales Measurement and Analysis
- MRC Customized Store Audits
- MRC Mystery Shopping
- MRC Virtual Sales Research
Customized Sales Measurement and Analysis
Meyers Research Center (MRC) designs and implements the retail sales research you require, no matter how unusual or difficult the request.
MRC’s retail sales research group will provide you with reliable sales information, as well as the analysis and reporting to turn research results into a bottom line boost.
MRC has conducted sales research in traditional classes-of-trade as well as "off" channels of distribution like jewelry, floor covering, toys, hardware, bars, sporting goods, vending machines, food service establishments and specialty retailers.
MRC customizes timing, markets, classes-of-trade, and other specific information and data required to meet your particular objectives including controlled store test programs, test marketing initiatives, matched market designs, sales tracking, scanner or vending audit, or just to check for the availability of a product or its price.
MRC is one of the few suppliers to offer both sales tracking and in-store survey analytic expertise together. While a customized sales analysis is valuable by itself, coupled with in-store interviewing, the who, what, where, why and how driving the sales result is completed.
MRC Customized Store Audits
Post a cost-effective set of eyes in the stores where your products are breaking sales records- as well as in the stores where they are not moving off the shelf.
MRC Customized Store Audits utilize our international network of highly trained research professionals investigate issues such as distribution, pricing and retailer compliance to point-of-sale executions. Discover what high performance stores are doing to exceed their goals and the factors that are causing underperforming locations to fail.
In most cases, MRC can conduct these in-store audits without going through a lengthy approval process. That means customized in-store audits on your schedule, in the stores you want and with fast turnaround time.
MRC Mystery Shopping
You’re spending millions to get people through the door. Is that investment wasted thanks to distracted employees and bad customer service?
MRC Mystery Shopping Programs provide you with an accurate measure of the service provided to your end customers.
MRC instructs and trains their mystery shoppers extensively before the start of the fieldwork, insuring high quality control, consistent measurement and reliable data across all markets and stores.
You can discover:
- Actual service performance versus corporate or legal standards
- Retail-level compliance to manufacturer-paid programs
- Specific strengths and weaknesses
- Training program effectiveness
- How in-store personnel handle inquiries and selling opportunities
- Performance by employee, outlet or region
- Brand and product recommendations being made
MRC Virtual Sales Research
The Virtual Store Testing (VST) research tool has been developed to provide you with the ability to create a realistic (virtual reality) shopping environment on a computer without having to totally reconfigure a retail outlet. Issues that can be addressed include (but are not limited to) the following:
- Plan-o-gram changes
- New Products
- In-Store Merchandising
- In-Store POP
- New Concept Development
- Pricing and Promotion
In addition to being able to realistically simulate major changes to a retail outlet,
(retailers may not let you do in their stores), this tool also provides you with the ability to conduct research without the knowledge of its competitors
