- Advanced Mobile Technology (SMARTPHONE)
- Advanced Mobile Technology (PDA Hand–Held Device)
- Visual and Emotional Technology (Eye Tracking)
- Other Technology To Meet Your Research Needs
MRC uses the latest technology to capture shopper and consumer data to accurately reflect what shoppers are really thinking in a world where technology is evolving at a breakneck pace.
Advanced Mobile Technology (SMARTPHONE)
We use smartphones to engage consumers in a whole new way, not only for traditional information gathering, but also ‘on-the-go’ and ‘in the moment’ research that addresses the unmet needs of almost every researcher and every industry:
- Eliminate recall
- Gather information at point of: decision/experience/consumption
- Enrich the data: associate information with photos and GPS
- Understand consumers over time (diaries or ethnographies)
Recognize that engaging with people in the way they want to be engaged is a means to getting closer to their behaviors and attitudes – and mobile is the place of choice for many consumers.
Advanced Mobile Technology (PDA Hand–Held Device)
We use new mobile computing technology and advanced software for data collection. This enables better quality of data and speedier reporting:
- Dynamic Programming – automatic skips, routing, piping, rotations
- Nightly Data Transmission – better field management and oversight
- Para Data Collection – quality control and validation
- Barcode Scanning – for accuracy
Visual and Emotional Technology (Eye Tracking)
Cost–Effective Method to Evaluate Packaging, Shelf Sets, POS, Advertisements. We use the results of eye tracking to:
- Optimize Design
- Optimize Message
- Optimize Graphic Appeal
- Optimize Attention
- Optimize Planogram
- Optimize Emotional Engagement
- Standardized Eye Tracking Labs in Geographically Dispersed Key US Markets
- Labs employ identified best practices in emotion and neuroscience research and technological innovations to optimize research
- Eye Tracking Labs operate with global market leading eye tracking hardware and software
- Labs utilize validated and efficient methods to enhance traditional research
Other Technology To Meet Your Research Needs
- Video – to enhance shopper insights
- Online – for follow up or stand–alone studies
- Virtual Shopping – simulate the in–store experience
