Company History
Meyers Research Center (MRC), a full service, state of the art market research and strategic consulting firm offering clients a wide variety of integrated services designed to provide inventive solutions to complex marketing, advertising, product, strategic and sales issues.
For more than 35 years, Meyers Research Center has provided our clients with quality research, actionable insights, service and support. Headquartered in New York City, MRC specializes in a variety of quantitative and qualitative custom and syndicated market research including:
Shopper Insights
Observational Insights
Retail Insights
Consumer Insights
Our Mission:
Providing Knowledge from Research to Improve Your Business
MRC provides the tools necessary for “mission critical” measurement of the impact on customer experiences resulting from your marketing programs. Our dedication to the right research design, measurement process, sampling methodology, and advanced analytics guarantees accurate and reliable answers for your decision-making. Our mission is to integrate data, models, and analyses for the development of effective strategic marketing plans for and by our clients.
Senior Staff Bios
Jeff Friedlaender, President
Jeff Friedlaender has been involved in all facets of market research for more than 20 years at Meyers Research Center including hundreds of in-store shopper investigations executed for the world’s leading brands and retailers and trade associations. He is currently President and a member of the company’s Board of Directors.
Mr. Friedlaender’s experiences include all areas of retail research and research associated with Category Management and Shopper Insights. Prior to becoming President, he spent the last ten years in Meyers Research Center’s sales department working with an array of manufacturers, retailers and consultants in the set-up, implementation and analysis of in-store shopper and test market research data. His analytical skills have been applied to working with clients in the integration of these two unique data sets.
In addition to being part of the team that executed POPAI’s latest Consumer Buying Habits Study in 1995, Mr. Friedlaender has been a speaker at numerous industry events including IIR’s Shopper Insights Conference, various In-Store Marketing Institute events and delivered the keynote address numerous times at the Dollar Store Expo. He received his Bachelor’s degree in Biology from Skidmore College.
Lois Seidl, Vice President of Client Services and Statistical Resources
As Vice President of Client Services and Statistical Resources, Lois Seidl manages a team of project directors, responsible for full service survey research with special expertise in shopper insights and in-store marketing and also provides firm-wide statistical services.
In this capacity, she works with all the other researchers at the firm to design, apply and execute relevant statistical models and procedures, and to form reliable inferences that will be insightful for clients.
While at MRC, she has designed the firm’s survey based consumer decision tree model, which has become a critical tool to manufacturers and their retail partners in the area of category management and also pioneered the firm’s shop-along ethnographic methodology.
Prior to joining Meyers Research in 1995, Ms. Seidl was with Simmons Market Research Bureau as well as several Wall Street firms. She holds both BA and MA degrees in mathematics/ applied mathematics from Hunter College.
Frances Glick, Vice President of Client Services
Frances Glick has over 20 years experience in marketing research, 19 in the retail arena with Meyers Research Center. Throughout her tenure with Meyers, she has been managing consumer research projects for a wide variety of clients including consumer packaged goods, food and beverages, apparel and financial services. Ms. Glick has conducted hundreds of programs that have utilized our proprietary consumer in-store interviewing methodology Meyers Purchase Observation Studies™.
Ms. Glick has a Bachelor of Arts degree in Psychology from the University of California, Los Angeles and a Masters in Business Administration from the University of Texas at Austin.
George E. Brown II, Senior Account Executive
Since 1996, George has been involved in both data collection and supplier side market research. He has managed hundreds of primary market research projects from understanding and developing a customized project design, implementation of project management, in-depth and interpretative analysis, meaningful reporting and constant follow-up. He is adept at anticipating client needs, and eliciting the information that will assist his team members in the development of a solid research program to achieve actionable results. He possesses vast experience in both quantitative research design & management and qualitative research.
George has more than 14 years of consumer and B2B research experience with a direct focus in health & beauty, apparel, food & beverages, arts & entertainment, media & technology and financial & pharmaceuticals. He is also a trained ethnographer and moderator, with a specialization in minority based (Hispanic, Asian, African American) research. His unique “out-of-the box” approach to consumer research makes him an innovative insights leader and market research pioneer. He is a trusted source for complicated business issues. George holds a B.A. in English from Jackson State University.
Employment Opportunities
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